How AI search sees Booking
Independent measurement of Booking's visibility across ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek. Updated May 17, 2026.
AI Presence
Mean per-engine brand mention rate
% of prompts where any engine mentioned the brand
Brand mention share vs competitors
Which AI engines recognise Booking
Each engine's mention rate across the 5 industry-specific prompts we ran.
- OpenAI ChatGPT100
- Google Gemini100
- Anthropic Claude75
Industry prompts tested
We asked each AI engine these questions and measured whether Booking came up.
- 1
What are the best platforms for comparing hotel prices worldwide?
100% mentioned Booking - 2
Can you recommend travel packages that include flights and hotels?
100% mentioned Booking - 3
Which online services offer the best deals on car rentals in Europe?
67% mentioned Booking - 4
How can I find affordable accommodation options for a trip to Japan?
100% mentioned Booking
Competitor landscape
Companies AI engines mention alongside Booking when asked industry-relevant queries.
Web presence for Booking
External footprint signals that AI engines tend to pull citations from. Average: 25/100.
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This is an independent AEO analysis by FixAEO. Booking is not affiliated with, endorsed by, or has reviewed this report. Scores reflect our automated measurements on May 17, 2026. Methodology details: /methodology/.
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