FixAEO vs Otterly

The Otterly.ai vs FixAEO split comes down to depth vs breadth. Otterly is a focused GEO monitoring platform — track brand mentions, citations, and share of voice across 4 core AI engines, with a pre-publish content scorer that predicts citation potential. They invest heavily in published GEO experiments to establish research authority. FixAEO is a broader free toolkit — 22 utilities (generators, planners, audits, validators) plus a free Gemini-powered scan; Lite ($25–29/mo) runs the full multi-engine sweep. Different bets: research-depth vs tool-breadth.

FixAEO. Our free tier covers all 22 tools with no card required — Lite is $25-29/mo for higher-volume scans + recurring tracking, and even Lite starts with a 7-day free trial (card required, monthly billing). Otterly starts at $29/mo (after a 14-day free trial) and goes up from there. If you're testing AEO or solo, the free gap matters; if you want continuous tracking, both have paid tiers in similar range.

Three notable ones. (1) Pre-publish citation scoring — feed in a draft, get a 'will this be cited' score before publishing. We don't have that. (2) Funnel-specific filtering (Bottom-of-Funnel tags, Non-Branded segmentation) for targeted optimization. (3) Their published GEO Experiments library (e.g., Markdown vs HTML, schema markup impact) is genuinely useful and establishes research credibility we don't have.

Four concrete things. (1) Free forever, no card required — Otterly's free 14-day trial expires; ours doesn't (we also offer a 7-day free trial on Lite, monthly billing, if you want the full multi-engine sweep before paying). (2) Wider tool catalog organized by job-to-be-done — 4 generators, 6 planning tools, 5 audits, 3 validators vs Otterly's monitoring-focused product. (3) Coverage of Claude / Grok / DeepSeek that Otterly skips. (4) Public sample report at /aeo-report/ that anyone can inspect before signup.

Otterly — their pre-publish citation scorer is built for exactly that workflow. Score a draft, iterate, publish. We help on the pre-publish side via Schema Generator + llms.txt Generator + Meta Description Generator, but we don't predict citation potential the way they do.

FixAEO. Type a URL, get a Gemini scan + 10-check audit, no signup (Lite unlocks the full multi-engine sweep). Otterly's product is built for continuous monitoring of a tracked site, not one-shot audits — you'd start a trial, configure it, then evaluate.

At onboarding, FixAEO suggests prompts for your industry and ranks them by estimated search demand — pulling Google and AI keyword search volume for each, so the highest-intent questions surface first (shown as 1–5 demand bars; English prompts today). It's a search-volume estimate, not real AI-conversation data. You choose which ones to track.

Yes — they're more complementary than competitive. Use FixAEO for the utility catalog (generators, llms.txt, robots.txt, validators, one-shot audits) and quick scans. Use Otterly for continuous tracking + their pre-publish content scorer. Different stages of the AEO workflow.