FixAEO vs Profound

Profound is an AI visibility and marketing platform organized around Monitor, Create, and Operate. It tracks brands across AI surfaces, reports prompt-demand data, and includes Agent credits for AI-assisted marketing work. Its public annual plans list Starter at $99 per month with 100 Agent credits and Growth at $399 per month with 400 Agent credits; Enterprise is custom. FixAEO covers visibility, research, creation, and repeatable Agents with a free entry point and self-serve paid plans from $29 per month.

Profound publishes annual self-serve pricing: Starter at $99 per month with 100 Agent credits and Growth at $399 per month with 400 Agent credits. Enterprise pricing is custom. FixAEO has a free scan and free tool catalog, then Lite at $29 per month and Growth at $79 per month; both monthly plans include a 3-day trial.

Both products now combine AI visibility data with AI-assisted marketing work. FixAEO is the lower-cost, self-serve option: a free scan and 22 free tools, paid multi-engine tracking, AI Marketer, and 17 ready-made Agents. Profound has the stronger enterprise data and governance story, including prompt-volume demand data, broader procurement support, and a larger-company operating model.

FixAEO has the lower entry price. Its public scan and tool catalog can be used free, Lite is $29 per month, and Growth is $79 per month. Profound's annual Starter and Growth plans are listed at $99 and $399 per month. The included usage and enterprise depth differ, so compare the workflow and limits as well as the headline price.

No — and that's a genuine gap. Profound's pitch is they see what 'millions of people ask AI' and can rank prompts by real demand. We generate prompts via LLM derivation from your brand profile; we measure whether you're cited in them; we don't yet know which prompts are actually high-volume. If demand-side data is a must-have, Profound is ahead.

Yes — this is a parity feature, not a win for either side. FixAEO's Agent Analytics shows which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Googlebot, Bingbot and more) visit your pages, which pages they read, how often, and whether the visit succeeded — the top-of-funnel check that AI engines are seeing your content. Profound tracks AI crawlers too and goes a step further by verifying the bots are genuine, which FixAEO doesn't. On FixAEO, crawler tracking is a JS tag on Lite with fuller server-side capture on Growth and Enterprise (the free tier doesn't include it).

Yes. FixAEO includes 17 ready-made Agent templates plus a custom Agent builder for research, content, optimization, reporting, and outreach. Profound also includes Agent credits in its public paid plans and positions those workflows across Create and Operate. FixAEO emphasizes self-serve, visible steps, and reviewable deliverables; Profound emphasizes enterprise scale, data, and governance.

FixAEO is easier to start and costs less at the entry tiers. You can run a free scan without a sales call, inspect a public sample report, use the free utility catalog, then add AI Marketer and 17 Agent templates on a paid self-serve plan. Profound is the better fit when prompt-demand data, enterprise governance, or procurement support matters more than the lower-cost self-serve path.

Enterprise marketing teams with budget + dedicated AEO headcount, agencies with enterprise clients, and 'Marketing Engineer' shops that want full-stack automation. If you have a procurement department and a quarterly tooling budget, Profound's pitch lands. If you're a founder/SMB iterating on your own site, the surface area is overkill.

Profound sits among a handful of enterprise AEO platforms; FixAEO is the free, self-serve option for founders and SMBs. We cover the full competitive set — including how we compare to each one — in our Profound alternatives roundup.

A lighter, free version. Profound reports Prompt Volumes drawn from 130M+ real AI conversations — powerful, but an enterprise feature. FixAEO ranks the prompts it suggests at onboarding by estimated search demand (Google + AI keyword search volume), so you start tracking high-intent questions from day one at no cost. The honest difference: ours is a search-volume estimate; Profound's is measured from actual AI conversations at enterprise scale.

Yes. A team could use FixAEO for fast self-serve scans, utility tools, AI Marketer, and reviewable Agent workflows, while using Profound for its prompt-demand dataset or enterprise operating requirements. There is overlap, so the practical decision is whether those additional enterprise capabilities justify running both.