FixAEO vs SearchFit

SearchFit's distribution is plugins and integrations — they have a Claude plugin (listed in Anthropic's directory), a WordPress plugin, Shopify integration, and Cursor/Codex workflows. FixAEO's distribution is the open web — every tool runs in your browser at fixaeo.com. Different bets on where the user is.

Their site returns a 403 (Cloudflare WAF) to programmatic crawlers, including ours. This comparison is based on their Claude plugin listing, WordPress plugin page, search-result summaries, and third-party reviews. We don't have first-hand experience with their dashboard. If you've used it, your assessment is more reliable than ours.

SearchFit by design — their content strategy is dev-flavored (Claude Code, Cursor, Codex, programmatic SEO). If you're an engineer who lives in their stack, an integration plays well. If you're a marketer who wants a web app, FixAEO is more direct.

FixAEO. Our 22 tools are all browser-runnable — no plugin install, no integration setup, no API keys. Open the URL, use the tool, copy the output. SearchFit's value compounds inside their plugin ecosystem; if you're not in that ecosystem, the surface is thinner.

Three things. (1) Distribution via the Anthropic Claude plugin directory — they meet users inside Claude itself, a discovery surface we can't easily replicate. (2) WordPress plugin available in wordpress.org. (3) Shopify + 40+ integrations let teams plug AEO into their existing stack rather than adopt new web tools.

Four things. (1) Open and crawlable — SearchFit blocks bot user-agents wholesale, which means AI assistants may struggle to cite their pages (an ironic miss for an AEO tool). FixAEO is fully crawlable with explicit allows for ClaudeBot, GPTBot, PerplexityBot, etc. (2) Public free tool catalog — yours to browse, link, and reference without signing up. (3) Multi-engine scanner across the major AI engines on Lite; free tier runs Gemini. (4) No bot WAF — paradoxically a competitive advantage in the AEO space.

Per the listing, it lets Claude users query SearchFit's AEO data from within Claude. If you spend hours in Claude already and want AEO data inline, that's compelling. If you don't, it's a curiosity. We'd need to actually test it to make a stronger judgment.

FixAEO is one. All 22 of our tools run in the browser at fixaeo.com with no signup, no plugin install, and no API keys, and the free tier scans your brand on Gemini. SearchFit's distribution is plugins and integrations rather than open web tools, so a free SearchFit alternative is really a different shape of product — open and crawlable versus bolted into Claude, WordPress, and Shopify. Try both and pick the surface that matches where you work.

Yes — we built FixAEO. We've been explicit about what we don't know (their dashboard, their actual tool UX, their pricing details — all blocked from inspection). Where their plugin distribution is a real strength, we say so. We're not going to pretend a closed surface is better than an open one when their own bot policy proves the opposite point.