Nitish Kumar Yadav

Founder, FixAEO

Nitish Kumar Yadav is the founder of FixAEO, a toolkit for tracking and improving how brands appear in AI answer engines. He writes about answer engine optimization (AEO), AI search, and the signals — structured data, citations, llms.txt, and AI-crawler access — that decide whether ChatGPT, Claude, Copilot, Gemini, Perplexity, Grok, DeepSeek, and AI Overviews recommend a brand.

He builds FixAEO as a solo, bootstrapped founder, shipping free tools that make answer engine optimization accessible to teams without enterprise budgets: an AI visibility checker, a schema generator, an llms.txt generator, and per-engine rank trackers among them. His focus is practical, what actually changes whether an AI assistant names your brand, measured across engines rather than guessed at.

On this blog he writes about the mechanics behind AI citations: query fan-out and how AI Overviews assemble answers, why structured data and third-party validation move the needle, how each engine (ChatGPT, Claude, Perplexity, and the rest) sources what it recommends, and how to track visibility over time instead of checking by hand. The throughline is simple: treat AI search as a measurable channel, not a black box.